Napa Launches AR2
Napa Teams with Diana Henry of America Retold
Company launches new family of products called AR2, sold exclusively by Napa
June 2, 2015, Duluth, GA -- Napa Home & Garden, the Atlanta-based home décor wholesaler, has announced the launch of a new line of products designed by Diana Henry, the co-founder and renowned designer of America Retold.
This new collaboration between Napa and Henry is called AR2, with products introduced at summer markets in Dallas, Atlanta and Las Vegas. All of Diana Henry’s new AR2 designs are exclusive to Napa Home & Garden.
“AR2 appeals to the legions of America Retold fans everywhere. This is exciting news for both consumers and retailers,” states KC Cunningham, Napa President and Creative Director, describing AR2 as “exquisite and timeless.”
AR2 comes on the heels of Napa hiring Robert Jones as VP Creative in August 2014 and the company’s successful entry into the holiday category this past January. This new collaboration with Diana Henry offers one more compelling reason why retailers are turning to Napa.
“AR2 is a fresh take on Diana’s timeless design sense,” notes Robert Jones. “It’s a little more modern, but still with the time-honored traditions that made America Retold so popular.”
Diana Henry started America Retold in 1995 to design and manufacture classically inspired products with a distinctly French style. The company made its mark by taking items once limited to specialty stores and offering them affordably for use at home. The company sells to many of the nation’s top retailers. Exposure through publications, such as Martha Stewart Living, Elle Decor, Country Living and Better Homes and Gardens, also helped to spark consumer interest in Diana’s products.
“AR2 is brand new,” says Diana Henry about her new collaboration with Napa. “I revisited the shops of Paris, the markets of the Left Bank, the patisseries, boulangeries and brasseries – all of these offered inspiration for AR2---and our first collection, Mercantile.”
Introducing Mercantile, the inaugural AR2 collection
The story of Mercantile is the story of retail, and the heritage of the exquisite department stores of Paris and London at the turn of the last century. It is the story of merchandising, where goods are superbly showcased in delightful vignettes, and where even the smallest treasures are made irresistible to browse and shop.
Mercantile is over 30 new elegant items for presentation in the home: display stands, cloches, wall trays, serving shelves and dishes, cake stands, risers, cheese markers and coasters. Items are handcrafted in nickel, marble, and etched and pressed glass by some of the world’s best artisans.
These materials mix with timeless designs that seamlessly transition between old and new. Mercantile offers essential pieces that fit our modern way of entertaining, yet recall the enduring legacy of the world’s best retailers.
“With Mercantile, old world meets new world,” adds Diana Henry. “And in the process, ideas for alternative uses unfold, bringing the thrill of the ‘find’ to the retailer, who in turn, delights in the opportunity to pass this on to their customers. Surely, this is the true meaning of ‘Mercantile.’”
The Mercantile Collection is available exclusively through Napa Home & Garden and can be purchased at summer markets in Dallas, Atlanta and Las Vegas, by contacting Napa or a Napa sales rep, or by shopping online---starting June 24th, 2015.
About Napa Home & Garden
Napa Home & Garden is a home, garden, floral and holiday wholesaler headquartered in Duluth, Georgia. They have permanent showrooms in Atlanta, Dallas and Las Vegas and a national sales force.
To contact Napa, call toll-free 888.893.2323, visit www.napahomeandgarden.com or contact a Napa sales representative in your area.
Napa Launches AR2
Read More ->